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New National Radio Stations to Launch in 2009

article date: Monday, January 19, 2009

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Digital One, the company licensed to broadcast DAB digital radio across Great Britain, has today launched a process that could see more national radio stations on DAB digital radio within a matter of months.

The move comes after the publication of a report from the Digital Radio Working Group to the Government last month (December 2008). The report highlighted how new national radio stations could act as a key catalyst to boost the take up of DAB digital radio.

The Acting Chief Executive of Digital One, Glyn Jones, commented: Were turning the ideas set out in the DRWGs report into actions. That includes looking hard at how Digital One can offer lower carriage costs. In turn were expecting that stakeholders involved in the Working Group, and other companies with the ambition to launch new national radio stations in 2009, will step up and engage with a view to adding compelling new choice for consumers.

The process, launched with an advertisement in the national press, invites successful, established brands and innovative new stations to broadcast across Britain. Capacity is available for mainstream stations as well as more specialist channels. For example, proposals based on Plays/Books/Comedy content would be welcome as well as other speech or music formats with consumer appeal.

Digital One confirmed that it is reviewing its charges for capacity. Glyn Jones commented: Were expecting that prices will initially be set below Digital Ones 2008 rate card. One reason for that is to help provide an incentive for people to invest in high quality services. But, over time, companies providing new services will be expected to contribute to the costs of a transmitter roll-out plan which was something also identified by the DRWG as important.

Digital One operates the national commercial multiplex with a network of over 100 transmitters providing coverage to over 90% of the population of Great Britain. Current customers include Absolute Radio, Classic FM, Planet Rock and talkSPORT.

To see a copy of the advert, which appeared in The Guardian on 19 January 2009 click here.

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