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Digital One

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Partner Marketing

Digital One has built a new kind of broadcast business centred on working with manufacturers, retailers and broadcasters, both in the UK and increasingly internationally. It is recognised as the world leader in the field and is able to offer consultancy services to assist other countries and broadcasters in establishing their own DAB markets. It has brokered many successful Partner Marketing opportunities enabling manufacturers and retailers to successfully bring to market new digital radio products. With collaboration and co-operation everyone is a winner.

Marketing initiatives

Logo: Digital One

Digital One has created a unique identity for DAB digital radio that is used by broadcasters and manufacturers to market the medium. The 'DAB Digital Radio' identity is instantly recognisable and helps the consumer differentiate true digital radio products and services.

For information about how to use this logo please visit our guidelines section.

  • Promotional campaigns

    Promotional campaigns. We are constantly working with our national commercial stations to promote the digital radio message to consumers. Our joint activities include communications through retail outlets, hi-fi and lifestyle magazines, on the web and in product boxes.

  • Radio campaigns

    In partnership with national commercial radio stations Classic FM, Absolute Radio and talkSPORT, Digital One runs innovative advertising campaigns designed to raise awareness of digital radio among listeners.

Research and Development

Digital One expanded its influence and expertise by developing the groundbreaking Chorus DAB silicon chip which transformed the cost base of digital radio receivers and, critically, enabled the launch of the world's first (and best selling) 99 DAB digital radio. Business analysis indicated that investment in a new DAB chip was the most effective way of stimulating competition in this critical part of the receiver manufacturing chain.

The Digital One chip, was produced in a joint venture with Imagination Technologies.

Postcode Checker
Enter your full postcode for details of which DAB digital radio stations you're likely to receive.

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